One of the most striking features of Beez Surajmukhi is its large, bright yellow flowers that resemble miniature suns, hence its name, which translates to "Sunflower." These flowers can grow up to 30 cm in diameter, making them a spectacular sight against the backdrop of the desert landscape.

The plant itself can reach heights of 1.5 to 3 meters, with thick, sturdy stems that provide support in the windy desert conditions. The leaves are broad and coarse, helping to reduce water loss through transpiration.

In Indian culture, the sunflower is often associated with the sun god, Surya, and is considered a symbol of loyalty and longevity. The seeds of the sunflower are also used in various culinary dishes and as a source of oil.

Despite its adaptability and resilience, Beez Surajmukhi faces threats from habitat loss due to human activities such as agriculture and urbanization. Climate change is also a significant concern, as rising temperatures and changing rainfall patterns could impact the plant's ability to survive in its native habitat.

Efforts are underway to conserve Beez Surajmukhi and its habitat, including the establishment of protected areas and the promotion of sustainable land management practices. By raising awareness about the importance of this unique plant, we can help ensure that future generations will continue to marvel at the beauty of the Sunflower of the Desert.